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DALLAS-Late nights with countless cups of black coffee need no longer trouble your tummy.
Stone & Ward in Little Rock, Ark., is marketing Johann Wulff’s The Considerate Coffee brand for local client Coffee Legends. The coffee beans are processed using a patented steam-roasting method that is said to reduce irritants, allegedly allowing even those with sensitive stomachs to enjoy the brew.
The agency has developed a logo and packaging art for the client. It is now test marketing the product in a Dallas health food store.
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