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General Motors Corp., AT&T, Burger King, Oldsmobile, Sears – some of the biggest clients in the country went shopping in 1993. In December alone, incumbent agencies found themselves defending nearly $1 billion in domestic billings . . . Mega-bucks too went up for grabs as big clients went looking for media deals. BBDO managed to control some $400 million in Chrysler media buying with PentaCom; and Interpublic gained control of about $1 billion in General Motors Corp.
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