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WASHINGTON — For the past few years, securities regulators have been battling E*Trade Group Inc., questioning whether some of the online broker’s cheeky, aggressive advertisements crossed the legal line, Wednesday’s Wall Street Journal reported.
But after months of negotiations, an investigation of E*Trade’s ads could soon be settled — with a whimper, not a bang.
The Menlo Park, Calif., firm disclosed in a quarterly earnings report in August that its advertising practices were being investigated by the National Association of Securities Dealers’s regulatory arm and the Securities and Exchange Commission.
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