Select Resources to Guide Washington Mutual Search

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NEW YORK Washington Mutual has confirmed placing its account in review, and sources said consultancy Select Resources International would oversee the process. [Adweek Online first reported the client was reaching out to agencies on Sept. 2].

The client spends more than $100 million annually on ads. Interpublic Group’s Sedgwick Rd. handles the main ad account for the Seattle-based banking client, but is not defending, the client said.

Asked if the company would hire a consultant to manage the process, client representative Mary Kelley said, “We will seek appropriate external advice as warranted.”

SRI





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