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BOSTON Segway confirmed it has begun a review in an effort to choose an agency to handle marketing chores.
The company in Bedford, N.H., does not currently have a shop and has done little marketing of its high-tech, two-wheeled scooters in recent years. Paid media spending was $150,000 last year, and there has been no meaningful outlay in 2005, per Nielsen Monitor-Plus.
“We have worked with a number of different agencies in the past,” a company representative said on Friday.
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