Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
See: needs to beef up to keep its grip on its flagship—and increasingly global—Electronic Arts business. And it’s looking to make a deal with an agency network to do so, sources said.
Despite what one source described as “unreal loyalty” to the San Francisco creative boutique, the videogame giant, now an estimated $150 million global client, is fast outgrowing the shop. And See: also is being challenged by independent Wieden + Kennedy, which now handles more than $10 million of EA’s business worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in