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LOS ANGELES In an effort to reinvigorate its image for the back-to-school shopping season, Mervyn’s department stores this week launched the first of 43 new television spots created by independent Sedgwick Rd.
This is the initial Mervyn’s campaign from the Seattle creative shop, which won the account in May. In the past, the Bay Area-based retailer—sold this week by parent company Target Corp. for $1.65 billion—has relied on project-based roster shops, said Sedgwick Rd. president Jim Walker.
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