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America’s Cup Team Taps Blazing Paradigm
SAN FRANCISCO–The America True team, challengers for America’s Cup 2000, has hired Blazing Paradigm here to handle advertising and marketing assignments to attract corporate sponsors.
The business was awarded without a review, according to creative director Sam Pond. Blazing Paradigm was recommended by America True’s marketing director, Chuck Riley, who is also marketing director for American Motorcycle Technologies, another of the agency’s clients, said Pond. Billings were not disclosed.
“We selected Blazing Paradigm based on past accomplishments of key people at the agency as well as the outstanding work they are doing for active clients,” said Riley.
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