Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The Stride Rite Corp. is looking for an agency to introduce Levi’s Footwear, according to correspondence sent to prospective shops.
The Lexington, Mass.-based client, the licensee for the new product line, mailed a letter dated Nov. 7 to a select group of agencies asking them to discuss their “level of interest in being our advertising/marketing partner.”
Stride Rite chairman, president and chief executive officer Robert Siegel, a 29-year veteran of the Levi Strauss & Co. organization, wrote the correspondence and is spearheading the search.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in