DALLAS Seabourn Cruise Line has hopped aboard Zimmerman Advertising's list of travel-related clients, the agency said.
Seabourn spent about $1.2 million in measured media in 2005 and just under $1 million in the first half of 2006, per Nielsen Monitor-Plus.
Seabourn, a subsidiary of Carnival Corp., hopes to expand its share of the luxury cruise market. Client president Deborah Natansohn praised Zimmerman's "ability to marry creativity with a unique business philosophy and accountability for results."
The Fort Lauderdale, Fla.-based agency said it would apply its "Brandtailing" system to the account. The system is designed to deliver short-term results while building the brand over time, said founder and CEO Jordan Zimmerman.
"Seabourn is at the top of its game and has built a stellar reputation for its world-class service and accommodations," Zimmerman said.
Zimmerman recently bolstered creative staffing to manage accounts such as Nissan, PayPal, AutoNation, Six Flags and ShopKo. It added three creative directors: Mitchell Wein, Richie Kahn and Jordan Lipton [Adweek Online, Oct. 4]. All three took new positions, reporting to executive creative director Zev Auerbach. The new hires will work on various non-automotive accounts.
Part of the Omnicom Group, Zimmerman is the 17th largest advertising agency in the United States, with offices in New York, Los Angeles, Washington, D.C., Chicago, Dallas, San Francisco and Atlanta.