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NEW YORK Atari said Friday that it has signed Ridley Scott Associates to produce a three-minute live-action film that will be the center piece of national marketing to support the launch of Atari’s game, “Driv3r.”
RSA, the Los Angeles- and New York-based commercial production company owned and operated by filmmakers Ridley and Tony Scott, has produced several of the short movies on BMWFilms.com. Both Scotts also are known for directing major Hollywood movies such as Black Hawk Down, Gladiator, Blade Runner, Enemy of the State and Top Gun.
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