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Schlage Lock is launching new lines of plumbing fixtures and door hardware with a print campaign from BBDS.
One of three executions behind the new Broadway Collections by Schlage breaks in the June issue of Architectural Digest with the tag, “Broadway for life,” said Dick Sanderson, president and CEO of the Chicago shop.
It’s the first time the Brisbane, Calif., company best known for its locks and security systems has introduced a completely new product line, Sanderson said.
The initial advertising will be directed to high-end consumers.
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