SBC Connects Fans With NBA Players

DALLAS Omnicom Group’s The Marketing Arm and GSD&M have partnered with SBC Communications to release SBC Home Court, a nine-week Internet effort that gives fans an inside look at how National Basketball Association players live and play away from the arena.

Dallas-based The Marketing Arm and GSD&M of Austin will spearhead the promotional and media elements of SBC Home Court, which serves as an extension to SBC’s NBA team sponsorships.

In a series of Webisodes, fans can view the homes of Houston Rockets’ Dikembe Mutombo and Juwan Howard at www.rockets.com;