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Saunders-Ream’s new television spots for Mr. Rooter pair the plumbing franchise with home improvement guru JoAnne Liebeler.
The Dallas shop selected Liebeler, known as Ms. Fix It, as spokesperson because she fit the female target audience. “She’s warm and believable,” said agency president Fred Ream.
Liebeler’s friendly woman next- door appeal is well known to cable TV viewers. In addition to hosting Room for Change and Building a Future on Home & Garden TV and Home Savvy on The Learning Channel, she makes guest appearances on the Oprah Winfrey Show and Good Morning America.
In four 15-second TV commercials, conceived by agency creative director Jeff Valz and freelance copywriter Michael Payer, Liebeler touts the Waco, Texas-based client’s “points of distinction.”
In one ad, a uniformed plumber dons a pair of surgical booties before entering a home.
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