San Antonio Gets New Spanish Daily

Rumbo de San Antonio, a Spanish- language daily, today launches with a $3 million, five-month marketing campaign that includes TV, radio and street promotions. L Avenue in San Antonio created the TV and radio spots; Estrategia Hispana in Miami is handling the street promotions. The radio spots will discuss stories appearing in the tabloid, which is owned by Meximerica Media. The Spanish word "rumbo" means "direction" or "course."