Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SAN FRANCISCO If someone were to ask Peter Weedfald of Samsung Electronics America how the Web should fit into a company’s marketing plans, he would respond, “Stop doing it. It does not work.”
Speaking to a packed room of online advertising executives this morning at the Ad:Tech conference here, the Samsung senior vice president of strategic marketing and new media rationalized, “I don’t want my competition to understand the Internet. I don’t want them to understand that the Internet is Darwin on speed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in