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Chernoff/Silver and Associates has released it latest work for Shell Oil’s “Count on Shell” safety series.
“Foul Weather Driving Tips” is the seventh installment in the Houston-based oil company’s consumer safety series.
“Information can save lives,” said Susan Borches, vice president of corporate affairs at Shell. “We’re hoping the safety information on ‘Count on Shell’ will do just that.”
J. Walter Thompson in Houston is Shell’s lead agency.
Chernoff/Silver in Columbia, S.C., which began doing project work for Shell in the mid-1990s, has handled the corporate image campaign since 1999.
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