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NEW YORK Saatchi & Saatchi has landed creative duties on Cold Stone Creamery after a review, the client confirmed on Friday.
Client executives met with a “handful” of other shops before selecting the Publicis Groupe agency, according to a client representative, who declined to name the other contenders. The shop’s New York office will manage the business.
Separately, the Tempe, Ariz.-based company is conducting a media review. Three shops are competing, with a decision expected in the next two weeks, the rep added.
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