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NEW YORK Saatchi & Saatchi’s latest campaign for Ameriprise Financial stars 1960s icon Dennis Hopper and introduces the theme, “Dreams don’t retire.”
Hopper, the star of counter-culture films such as Easy Rider, appears in four spots produced by Publicis Groupe’s Saatchi in New York. He talks about what retirement means to baby boomers before the action shifts to boomers tackling tasks they set out to do, such as building a boat or designing an ecologically friendly home.
“You
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