DALLAS InterStar Marketing & Public Relations has picked up advertising and public relations duties for Rucker Performance, the shop said.
The Fort Worth, Texas-based agency acquired the account of the local motorcycle manufacturer without a review, according to a shop representative. InterStar previously worked with the company's founder, Bill Rucker, in another business venture.
"InterStar has a proven track record in our industry," said Rucker. "Their experience, energy and talent is an excellent fit for us."
The agency is charged with building awareness for Rucker Performance through an aggressive national media relations and image advertising campaign. Launching this week at the Sturgis Motorcycle Rally in Sturgis, S.D., the effort will promote Rucker's newest motorcycle, the Assassin.
Based in Haltom City, Texas, Rucker Performance's custom bikes include the Copperhead, Gauntlet, Rattler and the Warlord.
Annual billings are undisclosed.