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SAN FRANCISCO Robertson Schwartz Agency said it has been hired by eHealth Insurance to create a direct marketing and publicity campaign breaking in October.
RSA is developing an online animated series for the insurer, which is aiming its marketing directly at consumers, said agency partner Rusty Robertson.
“EHealth Insurance recognized traditional advertising avenues are not always enough to reach their market,” Robertson said. “We will use the Internet to help influence consumer awareness in a way that it has not been done before.”
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