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Three-year-old Roxy.com is seeking an agency of record for its $10-15 million ad account.
The Hopkinton, Mass.-based online retailer of home electronics has hired Boston consulting firm Pile and Co. to oversee the search, said Pile official Rick Hooker.
Pile executives held meetings with Roxy management late last week to whittle down initial agency submissions, said Hooker. It is believed that more than a dozen shops–mainly midsized players in New York and Boston–submitted materials.
A list of contenders is expected this week, Hooker said.
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