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The Romann Group has launched an integrated campaign for Optimum Online, a Cablevision Systems Corp. product that is an alternative to connecting to the Internet via telephone lines.
Tagged, “Log on for the rest of your life,” the ads position Optimum as fast, easy to install and built to last.
One TV spot contrasts a phone-company laborer drilling holes into a wall to install a new line
–“old technology”–with a boy who plugs into Optimum Online on his own.
Another spot shows a boss trying to reach an employee who is supposed to send him an electronic file.
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