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By Jane Irene Kelly and Aaron Baar
Goldberg Moser O’Neill Resigns the Business After Ad Spending Drops Below $1 Mil.
SAN FRANCISCO–Rollerblade and Goldberg Moser O’Neill are parting ways. Sources said the nation’s largest in-line skates marketer plans to hire a number of smaller shops to handle creative projects.
The agency and client confirmed they will split once GMO’s contract expires by year’s end.
Fred Goldberg, chief executive officer of GMO here, said the agency is walking away due to dwindling ad spending.
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