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New York R.J. Reynolds Tobacco consolidated its media planning and buying business at IPG’s Mullen, five months after merging with Brown & Williamson Tobacco, sources said. The $50 million Brown & Williamson Tobacco account, won by Media Kitchen last year, will now move to Mullen’s Winston-Salem, N.C., office, which already works on RJR. All told, Mullen will now handle approximately $150 million in overall RJR billings, one source said. Sources said the move was a cost-saving measure.
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