Risky Business

The next time you eat a sandwich, consider how many people were involved in its production—from those who made the bread to the folks who packed the condiments.

Della Femina Jeary Rothschild and Partners in New York uses this concept to tout Marsh, an insurance brokerage and risk-management company, in its first national branding campaign.

One spot lists the people who took risks to create a fish dish at a restaurant; the commercial ends with the waiter accidentally dropping the food on the customer.

“Marsh solved all these risks,” says the voiceover.