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LOS ANGELES — Hyundai Motor America has awarded the creative portion of its $160 million national account to The Richards Group, the client said today.
The Dallas shop overcame the incumbent, Bates USA West in Irvine, Calif., as well as finalists Publicis & Hal Riney in San Francisco and Publicis in the West in Seattle.
“It came down to their strategic and creative thinking,” said Hyundai vice president of marketing Dave Weber.
The three-month review was led by Select Resources International in West Hollywood, Calif.
Bates
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