Richards Humanizes CompUSA Technology

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DALLAS CompUSA is breaking a brand campaign from The Richards Group that positions the company as the place for consumers to get the infusion of technology services and products they need and want.

“We got. We get it” is the new tagline for the Dallas-based retail chain, the client said.

The new campaign is running on a test market basis in five territories: Austin and Dallas, Texas, Hawaii, Phoenix and a Spanish version in Puerto Rico.



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