Richards Hones Image of Kids Hospital

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DALLAS The Richards Group has released it first TV advertising campaign for Cincinnati Children’s Hospital Medical Center, the shop said.

Charged with refining the hospital’s brand strategies, the Dallas agency broke two 30-second spots yesterday that will air in the Cincinnati area and run through the end of the year, according to a shop representative.

“Orbit Man” opens with a small boy gathering items from his room for an imaginative game of space explorer. As he walks into his backyard, bright lights that resemble planets and stars surround him.



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