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Travelocity.com presents a new advertising strategy in two television spots breakingMonday from The Richards Group.
“We just refined the message from a control message to an experience message,” said Jason Pruismann, Travelocity director of advertising and promotions.
“In the early days we concentrated on the control we offer our customers of shopping and buying,” Pruismann said. “But we learned people are more into the experience of traveling rather than going from point A to point B.
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