Rich Niche Told 'Come as You Are' | Adweek
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Rich Niche Told 'Come as You Are'

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ATLANTA Tinsley Advertising's recently launched print work for the Florida Keys and Key West continues its previous campaign targeting gay and lesbian travelers, the shop said.

The Miami agency's "Come as you are" campaign began last year with print as well as broadcast ads. Russ Slaughter, creative director at Tinsley, said that the effort "expresses the live and let live attitude in the Keys."

"Clash" features a man dressed in a black feather boa hanging on to a statue of a man glancing in the opposite direction. Copy reads, "Culture? Yes. Clash? Puh-lease."

Tinsley said it is targeting affluent gays and lesbians for some of the highest room rates at resorts and hotels in Key West. The shop also handles general-market advertising for the Florida Keys and Key West.

The "Clash" print ad will run in the May issue of Advocate and the September Out magazine, the shop said.

Campaign spending for the Florida Keys and Key West totaled more than $10 million in 2003, according to Tinsley.