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CHICAGO Revlon has awarded creative duties on its $5-10 million hair care advertising account to Omnicom Group’s Martin/Williams after a review.
“We are going to shake the category,” said Tom Moudry, CEO and CCO of the Minneapolis agency. “On the merits of great creative ideas, we won the business and have a good chemistry going into the partnership.”
Though he said he did not know who the other contenders were, Moudry said he felt the agency was the “dark horse” in the review.
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