Retailer to Sell Ads Online


NEW YORK The Home Depot today said it would begin selling advertising on its Web site.

The Atlanta-based home improvement retailer is hoping to entice advertisers with the promise of reaching the 4 million consumers who view the Web site each week, and the more than 6 million subscribers to various newsletters.

A number of vendors have signed on, including fixture-maker Moen.

"Advertising on gives us the opportunity to highlight features of our new faucets and finishes to Home Depot customers who are looking to remodel or replace their kitchen or bath fixtures," said Kelly Atkins, director of marketing at Moen, in a statement issued by Home Depot.

When consumers click on the ads on, they will enter an advertiser's branded site with interactive demos, streaming video and product content.

The Web site,, is part of Home Depot Direct, a direct-to-consumer division that is a critical element of the retailer's growth strategy.

—Brandweek staff report