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Garden Ridge Picks Publicis Over N.C. Foe
DALLAS–Home decor mega-retailer Garden Ridge has awarded its $10-15 million advertising account to Publicis Dallas following a review geared at repositioning the company.
“One of the key insights we found is that people who know this store and shop there absolutely love it,” said Publicis co-chairman Seth Werner. “It’s almost cult-like.”
“We took advantage of that and tried to leverage it [in the creative presentation],” he added.
Long Haymes Carr of Winston-Salem, N.C.,
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