Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Timberland on Tuesday said it is splitting with Publicis’ Fallon and intends to use shops on a project basis to handle its account.
The footwear and apparel company in Stratham, N.H., spent $10 million last year on ads, per Nielsen Monitor-Plus. The client had worked with New York’s Fallon for nearly three years.
Timberland provided a statement from Ken Pucker, its COO, who said, “We have made a strategic decision to move away from a retainer-based relationship with our advertising agency.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in