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Mattress Discounters is “finalizing” discussions with an agency for a series of creative projects, including a new television branding campaign.
The bedding retailer is expected to award the assignment to The Bomstein Agency in Washington, D.C., according to sources.
Agency principal Howard Bomstein referred calls to the client in Upper Marlboro, Md.
In addition to The Bomstein Agency, Mattress Discounters held discussions with EPB in Bethesda, Md., and Eisner Communications in Baltimore, according to sources.
Client advertising manager Caroline Gregory confirmed that a creative agency search did take place over the last three months.
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