In the dog-eat-dog, revolving-door world of advertising, Ernie Baker is somewhat of an anomaly.
Baker, an executive vice president at BBDO Detroit, began a lifetime career in advertising 50 years ago--taking notes along the way. Those notes are interwoven with anecdotes both professional and personal in his new autobiography, A 50-Year Adventure in the Advertising Business.
Published by the Wayne State University Press, it is available at bookstores or by calling (800) WSU-READ.
Dick Johnson, shop chairman and chief creative officer, said the book is good for "anyone who saw the good old days replaced by today's manic business pace."
While there is some behind-the-scenes "dish," the book could hardly be seen as sensationalistic. Baker dedicated it to his grandchildren and their children: "I want [them] to know me as someone who tried to make a difference. I want to be remembered as someone who was dedicated to his craft, patient and community-minded."
There could very well be a sequel with fodder Baker gathers in the coming years. "I believe we were not made to retire, but to work until we die if we are able, at a sensible pace, at something we enjoy," he said.