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CHICAGO Alexian Brothers has released its first-ever national television campaign focusing on recruiting others into its order.
Chicago agency Fusion Idea Lab created three 30-second TV spots that are airing nationally on cable as well as local TV station WMAQ. The ads feature Alexians talking about why they joined the brotherhood. Print ads in religious magazines also showcase the brothers and carry the tagline, “Ordinary men. Extraordinary lives.”
The new vocational marketing campaign reflects feedback from current Alexian Brothers about why they chose a religious life with the congregation.
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