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WASHINGTON, D.C.-The Maryland Hospitality Education Foundation (MHEF) has named The Reeves Agency in Baltimore as agency of record on an account that aims to make food safety common knowledge.
Reeves will handle all advertising, marketing, direct mail, public relations and Internet services, MHEF officials said. A source projected the budget at about $2 million.
The first program the agency will launch is a public awareness campaign dealing with food-safety training issues in restaurants statewide. It will be promoted as the Maryland Council on Food Safety’s “Seal Of Commitment” emblem to make customers aware of restaurants’ food-safety practices.
Agency account director Bryan Stark said the first task is an aggressive direct mail push.
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