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NEW YORK Reebok said it has signed a long-term deal with hip-hop star Nelly that would include a signature collection of athletic footwear, apparel and accessories.
The launch of the collection will be timed for the 2005 holiday season in select boutiques and athletic specialty retailers, with an expanded distribution in 2006. Financial terms were not disclosed.
Nelly will also be featured in Canton, Mass.-based Reebok’s “I am what I am” global ad campaign, via mcgarrybowen, New York.
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