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NEW YORK ConAgra Foods is breaking a new campaign for Orville Redenbacher’s gourmet popcorn from Crispin Porter + Bogusky during Monday’s national broadcast of the Golden Globe Awards, according to sources.
The David Fincher-directed commercial digitally recreates the brand’s nerdy iconic founder, who died in 1995.
The spot was created using proprietary technology developed by visual effects house Digital Domain in Venice, Calif.
Since late 2005, which marked the 40th anniversary of the product, the company has been periodically running a classic commercial from 1976 that shows the founder’s well-known product demo that employed side-by-side poppers.
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