Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Agencies, stop your engines. A letter from the procurement department at Mitsubishi Motor Sales of America that appeared to indicate the car maker’s $200 million media-buying business was about to go into review is a dead end. The self-described “love” the client has for its agency, Deutsch/LA, continues unabated, and nothing is in review.
A flurry of excited rumors, at media shops and media departments here and on the East Coast, that the business might be up for grabs has circulated faster than a tricked-out Spyder on a straight stretch of empty highway.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in