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Days of Swine and Coke, Ale From Reeves
WASHINGTON, D.C.–The Reeves Agency, headquartered in Baltimore, has launched its first creative work for Arlington, Va.-based Red, Hot & Blue. The print advertising campaign for the Memphis, Tenn.-style pit barbecue chain of restaurants represents the cornerstone of an effort featuring cross-promotions and grassroots marketing.
The budget for the effort is estimated at $500,000.
Two print ads are the crux of the campaign. “Father’s Day Swine Tasting” is the headline of one advertisement promoting a specially priced meal of ribs, “pulled pig” and sausage.
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