NEW YORK WPP Group's Red Cell has appointed creative director Steve Henry chairman of HHCL/Red Cell in London, the agency said.
Lee Daley, who had held the title, will continue as co-CEO of the Red Cell network, a duty he shares with Andy Berlin, chairman of Berlin Cameron/Red Cell in New York.
The move will allow Daley, 40, to concentrate more fully on integrating the 60 Red Cell agencies into a more cohesive network. Daley had been chairman since last January when Red Cell announced it was buying HHCL.
In a statement, Henry said, "2003 was quite a year for HHCL. We've now got a fantastic team of people here who can beat any agency in London."
The senior executive team at the shop consists of Nick Howarth, Minnie Moll, Richard Huntington, Sid McGrath, Mark Coldham and Jonathan Burley. Burley continues to share creative director duties with Henry.
Daley said in a statement, "This is entirely the right thing to do for HHCL/Red Cell as an agency. Steve Henry is the soul of HHCL. As one of the founding partners, Steve holds up all of the great values and standards of creative excellence that define the HHCL brand and is one of the greatest creative talents of his generation."
Red Cell's clients include Alfa Romeo, Aventis, Diageo, Coca-Cola Co., Hewlett-Packard, Microsoft, Nestle, Purina Petcare Co., Nike, Nikon, Nokia, Orange, Sky+, Singapore Airlines, Singapore Tourist Board and Unilever.