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Family relationships that tug at the heartstrings are the focus of new ads for Moores Clothing for Men, a Cana dian retailer.
A campaign breaking this week across Canada from Red Ball Tiger, San Francisco, is a slight departure from Moores’ previous work, which emphasized the quality of the clothes and the fact that they are made in Canada. Moores, a division of Fremont, Calif.-based The Men’s Wearhouse, spends roughly U.S.$10 million a year on advertising in Canada, according to sources.
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