Red Ball Moves Men's Wearhouse Into Storytelling

Who says men’s clothes need to be boring?
Red Ball Tiger of San Francisco takes a new tack in its current campaign for the Men’s Wearhouse, reminding consumers that the client’s employees are there to help them look good for special times in their lives, and will even help knot a tie.
“We were definitely trying to build more emotion into the work, and so these spots take more of a storytelling approach than before,” said Bob Ravasio, the agency’s managing director.