ReBUILDING FENCES | Adweek ReBUILDING FENCES | Adweek
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ReBUILDING FENCES

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The new owners of Country Journal are relaunching the title, hoping to find new readers from what it calls a dramatic increase in the rural population in the past 10 years.
Improvements in roads and telecommunications make living the country more appealing to urban dwellers who, sequestered in office and pavement grids, yearn for wide open, green spaces.
Primedia bought Country Journal and last fall folded its business and editorial operations with Horticulture and Garden Style, two contract publishing ventures also based in Boston. Paid subscriptions number around 107,000.
The redesigned lifestyle biannual debuts with a March/April cover date and targets affluent men and women who own more than two acres of land. Features in the first issue include how-to articles on rebuilding stone walls and buying power equipment and a a profile of business guru Tom Peters, who owns a farm in southern Vermont.
--Judy Warner