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Fifty dollars invested in a mutual fund 20 years ago would have yielded $452 today, the voice over says as a bar chart shows the rising value.

“Fifty dollars in the United Negro College Fund returned an award-winning actor,” the voice over adds. A photo of UNCF graduate Samuel L. Jackson then appears.

This spot, the latest effort in an ongoing pro bono campaign created for UNCF and The Advertising Council by Young & Rubicam in New York, debuted last month.

Nine regional variations are slated to air in 10 major markets.





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