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Mid-Year Gut Check
Marketers from a cross-section of industries-autos, packaged goods, entertainment, electronics, finance, travel, fashion and retail-offer their views on business prospects and their profession as recovery takes hold.
Exclusives
Oops! She’s doing it again?
Pepsi-Cola is in talks with spokesbabe Britney Spears for another two-year deal and signs hip-hopper Ludacris to shore up the brand’s stable of music acts.
Just Dough it
General Mills leverages the Pillsbury Doughboy, Betty Crocker and Cheerios in licensing deals for everything from tablecloths to cookie jars to sleepwear.
Pilot
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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