Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Keen On Tweens
With $100 billion in buying power, kids are being eyed by ConAgra for new portable pudding packs, by Kodak’s Picture CD service by Rite-Aid for bath items while Unilever’s Suave brand teams with Nickelodeon to roll Vibe shampoo
-PLUS: Food marketers look past moms, talk direct to kids to spur growth
Exclusives
Shell Shocker
Shell Oil will relaunch its brand and some 12,000 former Texaco service
stations with a new seafaring tag per a multi-million dollar campaign.
Thin
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in